PUMA | MeccaNYC x Preto Novo
Office 1102 supported the production and execution of a community-led PUMA activation in partnership with MeccaNYC and Preto Novo, bringing together fashion, music, nightlife, and diasporic culture.
The goal was to connect PUMA with a style-conscious, culturally engaged audience through an experience that felt both brand-aligned and organically rooted in the community. The activation blended talent curation, styling, music, guest experience, and nightlife energy into one cohesive cultural moment.
Scope of Work
Office 1102 supported across event production, talent coordination, guest curation, styling flow, day-of logistics, and content coordination. The activation included a gifting and styling experience for select talent, light behind-the-scenes capture, and an after-party co-hosted by PUMA, MeccaNYC, Preto Novo, and community partners.
hiGHLIGHTS
The event brought together a packed room of creatives, artists, designers, and tastemakers across fashion, music, and nightlife. Talent and notable guests included Kelela, Dustin Conrad, Telfar Clemens, Edvin Thompson, and Brandon Blackwood. The experience reached full capacity with approximately 500 attendees and a consistent line throughout the evening, reinforcing the strength of the community pull and cultural relevance of the program.
CREDITS
Creators | MeccaNYC + Preto Novo
Event & Talent Production | rashaad denzel
photography | myles loftin
